For some, things appear to move at a different speed. Add Apple Music to this group. It has taken Apple Music just 2 years to get 27 million people to pay for a subscription.
Apple made an announcement late last year that their music streaming service, Apple Music, exceeded 20 million subscribers. At the midpoint of 2017 they have gained another 7 million paid subscribers.
The paid subscription numbers came as part of this year’s Worldwide Developers Conference (WWDC). Held at the San Jose McEnery Convention Center, the Cupertino-based company also announced several new features for their streaming service.
Users who upgrade to iOS 11 can create profiles and share music with their contacts. In addition, Apple has added a “friends are listening to” section. This allows users to check what people they follow have listened to (as well as liked).
There’s also an “Up Next” list. This feature will let users’ friends select the songs Apple Music plays next. Spotify has already offered subscribers similar features.
Apple will also allow developers to build apps with the music streaming service. Nike and Shazam are among the companies who have already taken advantage of this new feature.
Apple Music’s 27 million still lags far behind Spotify. Three months ago, the Swedish streamer hit 50 million paid subscriptions. However, this came nearly nine years after the service first launched in late 2008. Apple Music has achieved 27 million paid subscriptions in just two years.