In Less Than Two Weeks, Your Facebook Page Will Be Decimated…

Shake off your SXSW hangover, and run back to your computer right now. Because in less than two weeks, Facebook artist pages will be getting subsumed, and traffic to those pages potentially decimated.

We’re already seeing evidence that this will impact every artist, venue, and brand with a dedicated Facebook page.  And the hammer drops March 30th.  “We started observing how fans were interacting with the new timeline band pages, and we noticed something striking,” ReverbNation cofounder Jed Carlson told Digital Music News.  “Many of them did not immediately know where to go on the page to hear the music, download the music, watch the videos, join the mailing list, shop for merch, or look up the tour schedule – 6 critical functions for both the fan and the artist (functions that were encompassed by our all-in-one app, Band Profile).”

This is all happening in real-time, though it looks like the game plan shifts to a more componentized, front-loaded model.  And that means picking apart functional elements of the once-consolidated Facebook artist page and pushing them into the new, Timeline-driven splash page.

 

 

This is all happening in real-time, though it looks like the game plan shifts to a more componentized, front-loaded model.  And that means picking apart functional elements of the once-consolidated Facebook artist page and pushing them into the new, Timeline-driven splash page.

 

 

“For the moment, these apps all lead to a common back page that is the full ‘Band Profile’ for the Artist,” Carlson continued. “But each of the apps triggers a different action when the fan lands there, depending on which app they clicked – joining them to the mailing list (with permission), playing the music or video, or taking them to the merch store or concert schedule for the artist.”

Others are also pushing quick-release changes, like Nimbit.  The strategy here also seems to involve front-loading and integrating components into the Timeline front door.  “Artists can now easily create shareable, interactive promotions on the Timeline, Ticker and Wall that drive fans into their Facebook Spotlight store with ‘in post’ music and video players, messages to their fans, and direct links to fan rewards such as free downloads,” Nimbit explained.

Which looks something like this…

 

Which shuttles users to the dedicated artist page…

 

More as the strategies and rollouts continue…

Advertisement
Born AlphaPurchase 'Born Alpha' Now!

One Comment

  1. hr5kvc nuroryubdltt, [url=http://fdqxbjuwrmsy.com/]fdqxbjuwrmsy[/url], [link=http://puwufeoflztq.com/]puwufeoflztq[/link], http://qpfkzbzogoll.com/