Lyor Cohen shares his blueprint for success.
From Run DMC to Roc-A-Fella and DMX to Young Thug, Lyor Cohen has discovered and broke some of the most prolific musical acts of our time at the helm of the biggest labels. On this week’s episode of Complex’s “Blueprint,” Cohen discusses how failing as a party promoter led him to working for Russell Simmons, how he invented the 360 deal, surviving the turmoil of the business and the feeling in his gut that propels him to this day.
At the crossroad of inspiration, drive and genius sit the visionaries. In “Blueprint,” Complex Chief Content Officer Noah Callahan-Bever sits down with today’s most impactful creative directors, inventors, designers, executives and artists including Jimmy Iovine, Todd McFarlane and Bobby Hundreds for an exploration of the key moves they made to realize their career and their impact on the culture.