Using Rap to Teach Pithy Lessons in Business

Silicon Valley, where engineers in khakis write software code, might not at first glance have much to do with the world of rap music, where artists in sagging pants write irreverent lyrics.

But Ben Horowitz, a prominent venture capital investor here, says rap holds a trove of lessons for tech entrepreneurs. Throw business classes and books out the window, Mr. Horowitz says, and listen to rap lyrics instead.

He applies his theory on his blog, where he has attracted a following of tech readers and other executives by offering business lessons, almost all of them preceded by a rap lyric that summarizes a moral, and with recordings from Grooveshark, the music site.

In the process, he has linked two cultures in Silicon Valley, which is not exactly known for its racial or cultural diversity.

Entrepreneurs may do well to listen to Mr. Horowitz

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