GM Designers To Transform ‘Corvette Canvas’ During Art-of-Motion at Washington DC Auto Show

GM Designers To Transform ‘Corvette Canvas’ During Art-of-Motion at Washington DC Auto Show

Courtesy of Automotive Rhythms www.automotiverhythms.com

Live Performance set for Wed., Jan. 27, 4:00-8:00 pm

Washington DC – A 2014 Chevrolet Corvette Stingray will become a canvas on wheels when four GM automotive designers transform it into a “performance art car” at the Washington DC Auto Show’s first “ART-of-Motion” exhibit, an avant-garde design experience.

The cutting-edge live art car display, organized by trendsetting urban automotive media group Automotive Rhythms in cooperation with the Auto Show, will feature a 5,000-square-foot exhibit of experiential graphic backdrops consisting of autos, bikes, fashion and murals.

The ART-of-Motion will be located on the lower level of the two-level Walter E. Washington Convention Center, and the GM Design team will paint a Corvette live in front of showgoers on Wednesday, Jan. 27, from 4:00-8:00 p.m.

The idea for the Corvette art car was inspired by such famous artists as Andy Warhol, Peter Max and Frank Stella, all of whom transformed cars into rolling works of art.

The Corvette will be painted by three GM Designers:

  • Deadra Bell-Smith, Creative Sculpting Model Manger, Buick Design and a graduate of Detroit’s College for Creative Studies (CCS)
  • Brett Golliff, Lead Designer, Chevrolet Performance Global Color & Trim and graduate of Detroit’s College for Creative Studies (CCS)
  • Tyler Mars, Senior Digital Sculptor, Cadillac Exterior Design and a graduate of Detroit’s College for Creative Studies (CCS)

Chevrolet Performance Car Design Director and graduate of the Art Center College of Design in California, Tom Peters, will oversee the performance and provide artistic direction. The trio will use acrylic, water-soluble paints to create a contemporary art design on the white vinyl-wrapped Corvette. Using brushes and paint bottles, the designers will use a mix of patterns to paint the car over the course of four hours, accompanied by music played by a disc jockey.

“We will be creating a series of washes that are gray in nature and build up to deeply saturated red and maroon with warm yellow and orange highlights. The washes will build to a fragmented design that follows the natural speed form of the Corvette,” said Golliff. “The end result will create a very graphic and deep expression of color and design.”

Mars predicts, the real treat will be for the attendees.

“I would like them to grasp that cars and art go together,” he said. “These vehicles are literally rolling pieces of expression that you can find so much emotion in. And, a dramatic piece of performance art such as this, brings that emotion and intensity up to extreme levels.”

About General Motors Co.

General Motors Co. (NYSE:GM, TSX: GMM) and its partners produce vehicles in 30 countries, and the company has leadership positions in the world’s largest and fastest-growing automotive markets. GM’s brands include Chevrolet and Cadillac, as well as Baojun, Buick, GMC, Holden, Jiefang, Opel, Vauxhall and Wuling. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety, security and information services, can be found at http://www.gm.com.

About the Washington Auto Show

The Washington Auto Show® has become a beloved annual tradition among Washingtonians, who marvel at the growing display of stars and cars, mobility technologies, contests, giveaways and mascots. More than 700 new vehicles from over 42 domestic and import manufacturers will fill the 750,000-square-foot space with two levels of advanced exhibits.

The show runs from January 22 – 31. Hours are noon ­- 9 p.m. on Monday through Thursday, noon – 10 p.m. on Fridays, 10 a.m. – 10 p.m. on Saturdays, and from 10 a.m. – 7 p.m. on Sundays. The show will close at 6 p.m. on its final day, Jan. 31.

For more information, visit www.washingtonautoshow.com.

Media Contact:

Pam Flores

Pamela.flores@gm.com

Mobile: 313-590-9627

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