by Jim Donio
It’s not often that Billboard makes major updates to its charts, so today’s news about the introduction of a new Streaming Songs chart was very interesting.
As noted in their announcement, this new chart combines streams of on-demand songs with that of Internet radio streaming. As you may remember, NARM and digitalmusic.org played an instrumental role in the creation of the On Demand Songs chart in March 2012, which brought streaming data into the Billboard chart equation for the first time. We are glad that Billboard is continuing to broaden its reach, ensuring that their charts will continue to reflect the changing habits of music fans and remain the most accurate measure of music sales in the industry.
It’s a challenge, to be sure, given the way the line between on-demand plays vs. Internet radio streaming is blurring, not to mention all the other innovations digital music services are bringing to the market almost daily. NARM and digitalmusic.org will continue to support any effort to measure activity on these platforms, and look forward to watching how these charts evolve into the future. We’ve also got several new chart ideas that we’re working on right now that we hope Billboard and others will embrace to more fully capture the digital music engagement, activity and commerce landscape.