byÂ Chris Castle
It sounded like a script by Fake Jeff Jarvis.Â Eric Schmidtâ€“Googleâ€™s answer to Richard Nixonâ€“says YouTube has surpassed television in views at the Newfronts, the Google version of the â€œupfrontsâ€.Â Here are some important differences.
1.Â Multichannel networks/Broadcasters:Â Roughly half of YouTube views are from â€œmultichannel networksâ€ like Maker and Fullscreenâ€“that donâ€™t pay for music, aside from one groundbreaking deal with Universal Music Publishing.Â Broadcasters all have licenses with ASCAP/BMI/SESAC.Â YouTube may have these licensesâ€“but the MCN views are not included.Â YouTube pulls this off through a contract trick.
2.Â YouTube is TV: A good chunk of whatâ€™s on YouTube is clipped from broadcast or cable television.Â Sometimes YouTube pays for the shows, mostly they donâ€™t.Â Remember the Viacom lawsuit?Â What do you think that is about?
3.Â Standards and Practices:Â Youâ€™ll never see illegal drugs advertised on television you will see a lot on YouTube.Â Try searching for â€œbuy drugs no prescriptionâ€œ
4.Â Payola:Â One of the reasons multichannel networks are so successful financially is because they make bank on product placementsâ€“undisclosed because YouTube is not subject to FCC payola rules.Â And YouTube itself is reportedly an investor in the shadowy Maker Studios.
5.Â Nonunion Shows:Â Most of the multichannel networks produce non-union programming, and judging by the number of contract disputes that have broken out (see Ray William Johnson) over issues that makes YouTube sound like dealing with the record business circa 1930â€“YouTube stars need much, much better representation.
6.Â Escort Ads:Â Try searching YouTube for â€œindependent escortsâ€ and youâ€™ll get the idea.Â And then of course thereâ€™s always this ad for an Android app that Google supposedly severed all ties to after receiving a letter from Rep. Carolyn Maloney:
Do you want your daughter exposed to the Utoopi message that independent modern girls work in professional office jobs during the day and turn tricks at night?
So maybe YouTube only is â€œbeatingâ€ TV if you donâ€™t count how much of â€œTVâ€ is present on YouTube, and only because TV has to pay for music, treat actors well, canâ€™t take payola and canâ€™t advertise hookers and blow.
Other than that, YouTube is a triumph of genius.