For some, things appear to move at a different speed. Add Apple Music to this group. ItÂ has taken Apple Music just 2 years to get 27 million people to pay for a subscription.
Apple made anÂ announcement late last year that their music streaming service, Apple Music, exceeded 20 million subscribers. Â At the midpoint of 2017 they have gained another 7 million paid subscribers.
The paid subscription numbers came as part of this yearâ€™s Worldwide Developers Conference (WWDC). Â Held at the San Jose McEnery Convention Center, the Cupertino-based company also announced several new features for their streaming service.
Users who upgrade to iOS 11 can create profiles and share music with their contacts. Â In addition, Apple has added a â€œfriends are listening toâ€ section. Â This allows users to check what people they follow have listened to (as well as liked).
Thereâ€™s also an â€œUp Nextâ€ list. Â This feature will let usersâ€™ friends select the songs Apple Music plays next. Â Spotify has already offered subscribers similar features.
Apple will also allow developers to build apps with the music streaming service. Â Nike and Shazam are among the companies who have already taken advantage of this new feature.
Apple Musicâ€™s 27 million still lags far behind Spotify. Â Three months ago, the Swedish streamer hit 50 million paid subscriptions. Â However, this came nearly nine years after the service first launched in late 2008. Â Apple Music has achieved 27 million paid subscriptions in just two years.