Red Pill releases his new album and Video, “Instinctive Drowning”.

Red Pill’s newest album, “Instinctive Drowning,” is his most personal opus to date. Collaborating with producer Ill Poetic, the new album is an extremely personal and vulnerable composition. The project is a glimpse into the depths of Red Pill’s psyche, balancing both tragedy and hope in a way that is ultimately sincere and beautiful. Accompanying the album release, the Detroit rapper is bringing us his video for the titular song. Directed by Ason Intrigue, the video is tempered and paced to perfection, the visuals revealing the underlying meditation. Even through the tragic imagery, the video is more zen than masochism.

Consider yourself lucky if you can’t empathize with Red Pill. No one channels bleakness better than the blue-collar Michigan MC, whose sophomore solo LP for Mello Music Group, “Instinctive Drowning” plays out like the ghost of Bukowski on a snarling bender. His songs are lifelines for the doomed, death letters written for fatigued skeptics, the anthems of an existence precariously balanced among a fifth of gin and a loaded .38 revolver aimed at the temple.

It’s not often the art we put out is as heavy as this. RedPill, known for being filthy honest, has taken it to a new level and created something so intimate it hurts to watch knowing this is his life. Red Pill is more than an actor and this is more than a script – this is the baggage he carries. As a label all we can do is thank him for his honesty in art and shed a tear for one of the most heart wrenching lyrical displays we’ve ever heard. For all those going through the pain of addiction, loss, or anything else, we offer this merely to let you know there are so many out there who get it, who are living through it with you from a far.[jwplayer player=”1″ mediaid=”96090″]