Phoenix, Arizona rapper RoQy TyRaiD presents the self-directed music video for â€œNonpareilâ€, another single dropping in anticipation ofÂ The Dichotomy Of RoQy TyRaiD, his forthcoming album set to feature Mega Ran, Mr Miranda, Big Penny, and Mystic Blu as well as production from Oddisee, Hezekiah, Slopfunkdust, M Slago, Jimmy Flight, Nameless, Nabeyin, Ill Maestro, Phoenixâ€™s Arza, and Tunesmith.
SFHH: How did you get your stage name?
RoQy: Coming up in Southern California and then Phoenix, I went by a more common name which also happened to be used by two different prominent artists from the west coast. This was during the obligatory “artistic self-discovery phase”. I was a little, how do you say, “aggressive” in my mannerisms at shows. Very competitive, in fact. I was highly eager to battle, prove myself in the local scene, and evolve my skills, so I would just go after other rappers and even stubborn crowds. I’d call it “going on a tirade”.Â After meeting a very famous and influential DJ with the same name I had at the time, I decided it was time to switch it up, but I was unable to figure out a correct title which best describes me as an artist.Â So, while talking with Chino XL, who I have known since about 15, about this nonsense and I mentioned the “tirade” portion and he goes, “yo son, THAT is your new name ‘ Tirade ‘ .” Â I couldn’t abandon the RoQ portion so I decided to keep both.. RoQ and TyRaiD, RoQ’y TyRaiD. Both names represent the dichotomy of my personality.
SFHH:Â What made you decide to become a rapper?
RoQy:Â Music has always been an art form I’ve kept close at hand. It’s been a source of therapy, inspiration, courage, imagination, and direction. Hip-Hop, particularly, was my guiding beacon. Growing up, I didn’t necessarily have a lot of peers I gelled with. So, I just did my own thing while bumping some dope music. The presentation of the music; beats, rhymes, and delivery, entranced me. I fell in love with albums and memorized them front to back. It’s just like watching your dad work the family business; that’s your personal role model and one day you’ll be pushed down “his” path.Â It was only a matter of time that I decided to make my own rhymes instead of always reciting someone else’s. I was pretty self conscious about it, but after a few high school battles and “aha!” moments from peers, I knew my career choice was right on the money.
SFHH:Â Whatâ€™s the first rap song you ever heard? Describe the moment and your reaction.
RoQy:Â Okay, my very first rap song I remember hearing was Public Enemy’s “Fight The Power”. I was about three. I didn’t know what they were talking about but that I remember grooving out to the beat and cadence structure. I remember the congregation of strong black men, even though I didn’t understand what “strength” was, at the time. Now, the first song I remember trying to mimic was LL’s “Mama Said Knock You Out”. It was explosive, intense, gritty, “don’t you call this a regular jam!”. To me, rappers represented warriors, like a boxer at his peak athletic ability. That’s crazy that you asked, because all of this makes total sense as to why I’m the type of emcee I am, today.Â It wouldn’t help that my next song I remember would be “Dre Day”.
RoQy:Â To be honest, I was in this weird funk a few months ago. Deciding what to do with my album, how to deliver it, who to go through, etc. Everything that would go wrong seemed to go wrong, at breakneck speeds. Seeing particular artists, so-called “backpackers” get outed for egregious faux pas such as plagiarism, and managing to remain in the spotlight while real artists, who provide authenticity, still scratched at the bottom of the pot; it lit a fire under me. I felt compelled to go to the batting cages and knock a couple bars out there just for fun. To represent for those who love the intricacies of rhyming. There’s a lot of hype around “who is dope”, “who is nice”, whatever. I feel like 90% of the time, it’s all misplaced hype. It’s like the ugly friend theory; because the alternative picks are so horrid, certain artists get crowned the de facto “dope emcee”. It’s insulting to the form because the standard is set so low that just rhyming in a multi-syllabic pattern is considered “spitting”. Crazily enough, when I was ranting to myself about this to myself, Jimmy Flight shot me an email with a pretty interesting mp3 in there.Â It fit perfectly, it told the listener what exactly they need to expect: the inevitability of their favorite rapper’s heart being handed back to them. In the video, I figured I’d take out my only discernible form of competition. So, I tracked him down, subdued him, and buried him in the Sonoran Desert. I may not be pushing a quarter million views on average, just yet.. but I know they’re listening. I’ve heard my influences. â€œNonpareilâ€, while enjoyable to the average listener, is intended for particular artists. They know who they are. Run.
SFHH:Â What can we expect fromÂ The Dichotomy Of RoQy TyRaiD?
RoQy:Â You can expect the perspective of life from a man entrenched in the culture we love so much. The Dichotomy is the creative deconstruction of RoQy TyRaiD. In the project you have introspective artwork, soulful odes to perseverance, rage anthems, mishaps of life in a modern world, feel good music to cruise to, romantic woes, hilarious art pieces, songs best played at town hall discussion panels, action sequences, hyperactive songs for those in need of a fun time, and cerebral nightmares. Hell, I even have a song about riding an elevator. As in, literally riding an elevator. There are so many underlying themes to the overall direction of the project because the human psyche is chaotic, even at its most serene. All of this while never failing to forget the three “D’s”: Dope Beats, Dope Rhymes, and Delivery. You can expect to refer back to this as a timepiece of the mid 2010’s.