Afu-Ra releases his new ‘Urban Chemistry’ album.
Urban Chemistry is a feat on many levels for veteran rap stalwartÂ Afu-Ra. With more than 25 years in the game, he continues to push himself artistically and find new areas to conquer musically. And on these 18 tracks, he and French producer duoÂ Digital CutÂ serve as our guide through raw boom-bap, soulful hip-hop, club-ready pop, somber reggae, and so much more. Itâ€™s an epic journey for all involved, and it gets to the heart of whatÂ Afu–RaÂ wants to achieve:Â connection.
â€œMy music has always been an effort to unify people throughout the world,â€the NYC native explains.Â â€œAnd I don’t think there would be a better way to achieve this then by collaborating with artists from all over the world.â€To prove his point,Â AfuÂ enlisted the help of talented vocalists and emcees from just about everywhere. On the radio-friendlyÂ â€œFiretricityâ€Â he trades vocals with living legendÂ Sizzla(Jamaica) And on the aptly titledÂ â€œLyrics Flyâ€Â Afu blacks out lyrically alongside French rap kingÂ Lord Kossity. But there are familiar collabos, too, like when he teams with fellowÂ Gang StarrÂ FoundationÂ emcee,Â Big ShugÂ for the albumâ€™s title track.
The globe-trotting continues from there, and it actually goes beyond just the songs on the record.Â Afu-RaÂ andÂ Digital Cut, in collaboration with the brand Canna, actually travelled to 15 cities in eight different countries to film music videos for every track onÂ Urban Chemistry. To date, the rollout has included a stylish Los Angeles jaunt forÂ â€œReign On Meâ€Â (feat. Mann) and a trip to France forÂ â€œRise Upâ€Â (feat. Lyricson), among others.