Theory x Cee x Notion – SWISH

Basketball has always been closely aligned with Hip Hop. From “Space Jam” on the big screen to NBA Jam on the console, the two cultures are now so intertwined that it’s tough to think of a time when they weren’t.

Released right on time for the upcoming NBA All-Star Weekend in Toronto (February 12th to 14th), the newest b-ball anthem “SWISH” came about when theory, a TMF affiliate, visited Montreal over the summer in 2015. Notion provided the sample-laden banger from Toronto, and Cee and theory hit the lab in MTL which resulted in the catchy NBA dedication.

Theory x Cee x Notion - SWISH

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