Apollo Brown and Che Noir return today with this new single titled ‘Freedom’.
Buffalo and Detroit are Americaâ€™s broken dream. They are once thriving cities, now known for frigid temperatures and violent crime. The cities were birthed in a different era, forged in fire, built of cold steel. It follows that the rawest Hip-Hop in recent memory has bled from these two regions. No two artists exemplify this hard truth more than legendary Detroit producer Apollo Brown and Buffaloâ€™s maverick emcee Cheâ€™ Noir. The two artists came together to create a sound as natural as calm after the storm.
The soulful, head-nodding production of Apollo Brown has been a staple called on by some of the greatest to ever do it. From Ghostface Killah to Danny Brown, Freddie Gibbs to Chance the Rapper, Apollo Brownâ€™s signature style has become an iconic staple of the culture.
Meanwhile, Cheâ€™ Noir has stepped onto the scene as smoothly as any double dutch veteran. Having already worked alongside Benny The Butcher, 38 Spesh, Kool G Rap, and Fred The Godson, she has emerged as one of the most extraordinary New York talents heard in years.
The pairâ€™s new album, As God Intended, drifts up and down city streets and offers a glimpse behind closed doors, telling the stories of gunshots, missing fathers, & playing the system.
â€œYou donâ€™t need a gun or sword If you treat ya mind as the weapon/Our colors is hidden is secrets teachers hide in they lessons/Our History books was full of people with white complexions.â€
â€œFreedomâ€™ was a song I wrote at the end of 2019. It was before the George Floyd murder and before all the protesting and looting started happening. Itâ€™s a song that I feel like my people needed at the time, not even realizing months later that I would be witnessing the biggest revolution of my lifetimeâ€ Che lamented. â€œThe art of war, itâ€™s a meaning behind the message, you donâ€™t need a gun or sword if you treat ya mind as the weaponâ€ is my favorite line in the song. My people have to stay 10 steps ahead mentally in order to fight this battle with the institutional and systemic racism we fight on the daily. Our anger and frustration right now is justified.â€
â€œThis is one of those songs that is not only completely relevant for todayâ€™s climate, but at all times. We made this song without knowing the uprising that would be happening soon thereafterâ€ Apollo commented. â€œItâ€™s a great song, and ChÃ©â€™s expression is all truth. It was only right that we share it with you all at this moment.â€
Apollo Brown & Che Noirâ€™s As God Intended will be released on 7-10-20 on Mello Music Group.