Austin and hip-hop have never been fully synonymous with each other. Sure, the city pulls in hipster hip-hop acts like Odd Future, Childish Gambino and Danny Brown, but locally, hip-hop is often pushed aside. But in recent years, there has been a local hip-hop movement: Click-Clack, Phranchyze, Zeale and PARKING are all at the forefront of local hip-hop.
For those adamant about making a niche in Austin hip-hop, the first and most important thing is equipment. For PARKING beatsmith and producer Nicky Luna, an assortment of instruments including an Akai MPC 2500, a MicroKORG keyboard, two Technics 1200 turntables and a Stanton 3-Channel Mixer are essentials in his music-making process.
Each item serves a different purpose: The MicroKORG acts as both an analog synthesizer and vocoder (creating a robot-like voice effect on its user); the turntables are primarily used for DJâ€™ing and scratching vinyls; and the Stanton 3 provides input jacks for microphones, turntables and samplers, while simultaneously acting as an equalizer. But itâ€™s the Akai MPC that Luna values in particular.
â€œI very much love, love, love the design of the Akai MPC,â€ Luna said. â€œI think of it as a blank instrument, to which you load any sound your heart desires, and you can create self-contained music on the fly.â€
Akai MPCs (Music Production Centers) have multiple functions. Commonly known for their electronic drum sounds, Akai MPCs also serve as MIDI controllers (enabling digital musical instruments and computers to connect and communicate with one another) and as storage machines for housing samples and other beats.
â€œThe [Akai] MPC 2000 is great for both hip-hop and electronic music artists,â€ Johnson said. â€œIt has an assortment of pads that you can save vocals, drum parts and other sounds on.â€
â€œ[Computer software] is the most cost-effective route,â€ said Luna. â€œReason is the more affordable option, while still being an extremely powerful piece of software.â€
Modeled on analog synthesizers, step sequencers, samplers and effects units, Reason is fully equipped to assist any aspiring producer or DJ.
â€œThe layout for Reason is pretty cool,â€ said local rapper Click-Clack. â€œIt looks like real hardware. The only problem is that I have Reason 4.0, so I canâ€™t really record live.â€
Ableton Live is a pricier alternative, but your money wonâ€™t be spent in vain. â€œIts capabilities are pretty impressive,â€ Luna said of the software. â€œItâ€™s growing to be the industry standard for electronic music production.â€
Designed to be an instrument for live performances, Ableton Live allows its users to create songs instantly through its composing and arranging application. It is also one of the first music applications to automatically beat match songs, meaning that if two songs are at varied tempos, the software will automatically sync them up.
â€œAbleton Live is the software that everyone enjoys,â€ said Guitar Center HiTech salesman Terrany Johnson. â€œThat, along with a good MPC, like an [Akai] MPC 2000, and you can create some great sounds.â€
But whatâ€™s the point of making music if you canâ€™t bring it to the masses both recorded, and in person? Whether you use computer software or outboard hardware, putting on a live show to make people dance all night is possible.
â€œThere is nothing wrong with using a laptop onstage,â€ Luna said. â€œThe only problem is if your laptop happens to crash onstage. That would be a nightmare.â€
Itâ€™s happened before â€” last year in April, renowned DJ and producer Skrillex spilled a drink over his laptop during a performance. Fortunately for him, the catastrophe occurred at the end of his set.
Two things that Luna does not suggest using during a live performance is using CDs or an iPod.
â€œIf youâ€™re playing your songs through an iPod onstage in a city like Austin, people expect a certain level of musicianship in live performances,â€ said Luna. â€œAll your peers will clown you for rocking a show with an iPod, and you donâ€™t want that. Also, do not use CDs live because it can get Milli Vanilli real quick.â€
Local DJ Jeramy Neugent also suggests refraining from computer software live, and instead incorporating vinyl into your set.
â€œGet in touch with your DJ roots, and start off with vinyl,â€ said Neugent. â€œTechnics makes a fine turntable, and Pioneer mixers are the beeâ€™s knees.â€
Most importantly, allow your creative juices to flow. â€œI recommend to be creative and check out other genres of music,â€ said Johnson. â€œOnce you start listening to other sounds and ideas, youâ€™ll begin to start forming some of your own.â€