The company that creates the Beats By Dr. Dre headphone line has officially acquired streaming music service, MOG.
According to the companyâ€™s CEO Luke Wood, MOG appears to be an integral part of Beatsâ€™ strategy moving forward.
â€œBeats was created as a response to the complete erosion of the music experience,â€ Beatsâ€™ president and chief operating officer Luke Wood told USA Today. â€œOur whole reason for starting Beats was to try to bring emotion back into that experience. We believe music services is a vital part of that ecosystemâ€.
The terms of the deal were not disclosed, but, according to reports, MOG will continue to operate as before.
â€œA music delivery service connected with Beats products completes an audio connection,â€ Wood told USA Today. â€œThis really gets us back to the beginning of the music experience, which is actually the discovery and the environment to consume the contentâ€.
Beats Electronics was founded in 2006 by super-producer Dr. Dre and Interscope CEO Jimmy Iovine.
The company sold to HTC in August 2011 for $300 million.