Mobb Deep rapper Prodigy has been name brand ambassador of footwear company SUPRA.
The rapper, who has supported the brand for years, will help promote and market SUPRA through advertising campaigns and other endeavors.
Today is a busy one for Prodigy, who is also promoting his album H.N.I.C. 3, which landed in stores today.
This afternoon, the Prodigy will appear at SUPRAâ€™s flagship store in New York to promote the new album.
Prodigy will also sign copies of the album until 5:00 PM this evening.
Later this evening, Prodigy will hit the stage at B.B. Kingsâ€™s in Times Square, to perform selections from H.N.I.C. 3.
Doors open at 11:00 PM.