Gee Roberson – Forms New Label Through Interscope Geffen A&M

Roberson was officially named chairman of Geffen in June. His Blueprint label will be a full-service record company.

Gee RobersonGeffen Records chairman Gee Roberson will transition to create and own a full service record company called Blueprint to be distributed by Interscope Geffen A&M, it was announced a few days ago by Interscope Geffen A&M chairman/CEO Jimmy Iovine and president/COO John Janick. The company describes the move as “consistent and in further consolidation of Roberson’s other highly successful entertainment interests including managerial and artist development company Blueprint Group,” of which he remains co-CEO.

New leadership for Geffen will be announced early next year. However, it is said that several artists on the Geffen roster are expected to join Roberson at the New York-based label,  including  rapper/producer Hit-Boy and Chicago hardcore rappers LEP Bogus Boys.

“I’m very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future.” Roberson said. “Now it’s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy and everyone at the label, this is a very natural move that’s filled with synergies.”

Iovine added, “Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company. John and I are thrilled at the opportunity to partner with Gee on his latest venture.”

Roberson was officially named chairman of Geffen in June.

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