â€œIâ€™m very happy about the knowledge and experience I gained at Geffen that will be very useful going forward in the future,â€ Roberson said. â€œNow itâ€™s time to go back to my roots, that entrepreneurial spirit, wrap my arms around my own label and fold it into Interscope Geffen A&M. Based on the relationship I already have with Jimmy [Iovine] and everyone at the label, this is a very natural move thatâ€™s filled with synergies.â€
Interscope Geffen A&M chairman/CEO Jimmy Iovine added, “Gee has an extraordinary entrepreneurial instinct and that spirit has always been an important part of our company. John [Janick, Interscope COO] and I are thrilled at the opportunity to partner with Gee on his latest venture.”
Roberson began his career atÂ Roc-A-Fella Records before moving over to Atlantic Records. In 1998, he co-founded the management company, Rock The World,Â signing Kanye West as itsÂ first client. The company changed its name to Hip Hop Since 1978 several years laterÂ and merged with Cortez Bryant’s BryantÂ Management in 2010. The Blueprint Group, which Roberson will continue to run with Bryant, counts Lil Wayne, Nicki Minaj, T.I. and Drake among its clients.