Pharrell launched the Qream Liquor in July of 2011, and is now having problems with the producer and distributor, Diageo North America.Â He has filed a $5 million lawsuit against Diageo North America, which was the brand that was supposed to market andÂ distributeÂ his liquor.
Via reports, the lawsuit was filed last week in Manhattan federal court, and claims that Diageo failed to produce and distribute hisÂ Qream alcohol, which was a high-end drink targeted towards women.
Apparently in JulyÂ of 2012 Diageo announced without warning to Pharrell that they would be closing down the Qream brand, which they had spent over two years building.
The suit states,Â “PW turned away other concrete opportunities to collaborate with other alcoholic beverage distributors on a partnership, in favor of proceeding with Diageo.”
Pharrell says that his sales for Q liquor were “substantially lower” because the drink was marketed as a “club drink”Â and not the “high-end, leisure class” drink that Pharrell had wanted.
The lawsuit also claims that DiageoÂ manufacturedÂ faulty bottles for Qream, which impacted both bartenders and consumers willingness to use the drink.
Pharrell is seeking $5 million in damages.