Diddy & CIROC – Partnering With The NBA

CIROC

Diddy recently expressed his sentiments about owning a NBA  franchise. This may be his opportunity to get in the good graces of the “Good Ole Boy” club.

CIROC Ultra Premium Vodka and the National Basketball Association (NBA) announced a multiyear marketing agreement today. The campaign will be called “The Toast of the NBA.”  which CIROC will lead the charge on responsible drinking with NBA fans nationwide. This announcement indicates a larger partnership entered into with the NBA by Diageo, the world’s leading premium drinks business and parent company of CIROC, making Diageo make the exclusive spirits partner of the league.

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