Is social media burning artists out? Â Just weeks after Selena Gomez admitted she was terrified of Instagram, Tyler the Creator has deleted his Twitter account. Â And threatened to nuke his Instagram account as well.
An icon of the rap world has now nuked his Twitter account. Â And heâ€™s probably happier because of it. Â The deactivation happened on Tuesday, with the Odd Future founder ditching 3.7 million followers in the process.
These decisions arenâ€™t irreversible, especially for a celebrity account. Â But Tyler the Creator is undoubtedly reflecting in the comforts of a Twitter-free lifestyle, and weighing the pros and cons of jumping back in.
Tyler alerted fans of the impending shutdown, though weâ€™re not sure if anyone was taking it seriously. Â â€œHigh chance i delete this and insta, how are you?â€ the rapper issued in his last known tweet.Â At this stage, Tyler hasnâ€™t disclosed why he nixed his account. Â But we can make some educated guesses. Â And topping the list is the non-stop drain of time and attention, all of which eats resources needed to write, rap, and perform.
In the case of Selena Gomez, thereâ€™s also a considerable anxiety factor. Â Just recently, the worldâ€™s biggest Instagram star admitted that Instagram made her â€˜feel like sâ€”tâ€™. Â In fact, the singer no longer has the app on her phone, and doesnâ€™t even directly post. Â Hereâ€™s what she told Vogue:
â€œAs soon as I became the most followed person on Instagram, I sort of freaked out. Â It had become so consuming to me. Â Itâ€™s what I woke up to and went to sleep to. Â I was an addict, and it felt like I was seeing things I didnâ€™t want to see. Â Like it was putting things in my head that I didnâ€™t want to care about. Â I always end up feeling like sâ€“t when I look at Instagram. Â Which is why Iâ€™m kind of under the radar, ghosting it a bit.â€
That said, Selena Gomez does garner an estimated $550,000 per Instagram sponsored post. Â So nixing her account would sort of be like deleting a bank account.