Benny The Butcher inks deal with Entertainment One.
Entertainment One (eOne) and Benny The Butcher announce a new, global label deal with Bennyâ€™s Black Soprano Family (BSF) imprint and unveil plans to release a slate of new music in 2020 for its roster. Under this new deal, BSF artists Heem & Rick Hyde will release new albums later this year, and today see the official release of the new single and video for â€œDa Mob,â€ which features Benny, Heem & Ruck Hyde. â€œDa Mobâ€ is taken from the forthcoming Benny The Butcher & DJ Drama Presents: Gangsta Grillz X BSF Da Respected Sopranos, scheduled to be released in June. This will be followed by a Black Soprano Family label compilation project where Benny will introduce the rest of his BSF roster.
The Griselda collective (Benny The Butcher. Westside Gunn & Conway The Machine) is a unified family movement built on authenticity. Itâ€™s cultural, itâ€™s raw and itâ€™s viral, making Griseldaâ€™s ascension, both collectively and individually; palpable. From their inauspicious Buffalo roots, to signing with Eminem and Shady Records, in a non-plussed industry which advances style over substance, the Griselda juggernaut has created a real and sustaining moment. With the crews amazing run of both commercial success and critical acclaim there is no disputing that a real street ethos exists. Out of this collective and ethos, Bennyâ€™s BSF family-a fan-first imprint, was built brick by brick. While Benny made the mainstream come to him by just being himself, that same mantra will be upheld by the talent he has already signed and will to his burgeoning BSF ecosystem.
Sean Stevenson, eOneâ€™s EVP and GM of music says â€œwhat Benny has done to keep his work in the forefront since 2009 has been incredible. eOne is driven by great talent and having BSF in the family only adds to what we can do now. This first track is the start of more big things to come from Benny, Rick Hyde and Heem, and we are proud to be playing a part in it.â€
Benny says, â€œThis is a dream come true to me. A dream that started in my head in 2011 while I was in prison. The seeds were planted while I was at Elmira correctional facility and when I was released in 20102, Iâ€™ve spent every day since working to bring this vision to fruition.â€
Benny continues, â€œItâ€™s been one of my dreams to do a label deal and put my homies in position to win. I want to expose the talent from my area and I want to expose the world to the talent they may not have heard unless it was brought to you by Black Soprano Family; I see us as leaders; Iâ€™m cut from that cloth.â€