Dwyane Wade – What to Look Forward to From the Li-Ning Partnership

by George Kiel III

Dwyane Wade 1

Dwyane Wade has garnered more attention than any one shoe or person in the sneaker community this week. His move to Li-Ning, although known about for a few weeks by many, was officially announced yesterday in China.

As a follow-up to the official announcement, Nice Kicks had the opportunity to participate in a conference call with Li-Ning executive Brian Cupps, Creative Director of Basketball Eric Miller and Dwyane Wade himself to find out more about Wade’s new partnership with the Li-Ning brand. From that call, we learned a lot about the future of this partnership. Here are the five things to look forward to from the Li-Ning/Dwyane Wade partnership.

Dwyane Wade 2Sneakers garner an abundance of interest through color these days (ex. “Chicago Fire” adidas Rose 3, “Weatherman” Nike Zoom KD IV). Expect the Li-Ning Way of Wade to follow suit. During our conference call with Li-Ning, executive Brian Cupps mentioned that Wade’s signature will be seen in multiple story-telling color schemes throughout the season, including one that is inspired by a certain type of animal Dwyane Wade resonates with. Wade himself also stated that the brand will be “switching it (Way of Wade) up for special moments and special games throughout the season,” and some will sport tumbled leather and/or patent leather.

Source: Nicekicks


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