by George Kiel III
Dwyane Wade has garnered more attention than any one shoe or person in the sneaker community this week. His move to Li-Ning, although known about for a few weeks by many, was officially announced yesterday in China.
As a follow-up to the official announcement, Nice Kicks had the opportunity to participate in a conference call with Li-Ning executive Brian Cupps, Creative Director of Basketball Eric Miller and Dwyane Wade himself to find out more about Wadeâ€™s new partnership with the Li-Ning brand. From that call, we learned a lot about the future of this partnership. Here are the five things to look forward to from the Li-Ning/Dwyane Wade partnership.
Sneakers garner an abundance of interest through color these days (ex. â€œChicago Fireâ€ adidas Rose 3, â€œWeathermanâ€ Nike Zoom KD IV). Expect the Li-Ning Way of Wade to follow suit. During our conference call with Li-Ning, executive Brian Cupps mentioned that Wadeâ€™s signature will be seen in multiple story-telling color schemes throughout the season, including one that is inspired by a certain type of animal Dwyane Wade resonates with. Wade himself also stated that the brand will be â€œswitching it (Way of Wade) up for special moments and special games throughout the season,â€ and some will sport tumbled leather and/or patent leather.