words // Darren Griffin:
Each year, the city of Boston plays host to one of the biggest and most watched marathons in the world. Heritage-based retailer Concepts gets into the mix this year by pairing with New Balance for a commemorative Made in US 574 â€œBoston Marathonâ€ release. Executed in a tricolored upper, much of the base highlights a vibrant blue hue which signifies the marathons logo and medals. What follows is a black midfoot with Horween leather â€œNâ€ branding while a grey rear with â€œBostonâ€ and â€œ2015â€ script closing the look. TheConcepts x New Balance 574 â€œBoston Marathonâ€ drops on April 18 in-store followed by a limited onlineÂ release later that day.
Concepts x New Balance 574 â€œBoston Marathonâ€
Release Date: April 18, 2015