Source: Nicekicks
With Stephen Curry, Cam Newton and Tom Brady on their roster, Under Armour has a slew of stars that they have successfully marketed and built their brand around. However while said stars have been a big boost to Under Armour’s recent success, the company still plays second or perhaps third and even fourth fiddle to Nike.
Under Amour CEO Kevin Plank recently spoke about the company’s underdog status in the sneaker market while making an appearance on NBC’s “Today Show.
