Tokyo-based Cav Empt embarks on a budding collaborative path with Nike bridging founders Sk8thing and Toby Feltwellâ€™s design language with the Swoosh imprint. Alongside a foundational tracksuit, the brand founded in 2011 has re-imagined the Air Max 95.
â€œIn the early 2000s, a Nike Tracksuit paired with Nike Air Max was the uniform of the London Streets. We started C.E. a decade later, and though we were in Tokyo, images from that time and place have been consistently with us,â€ said Toby Feltwell.
The shoe, both colored in navy and a light tan, features a modern contemporary digi camo-esque pattern that covers the silhouette in its entirety. Itâ€™s a look that both calls out to London and Japanese cultures. â€œWe looked at this opportunity to work with Nike as a way to interact with these images more directly. We are engaging in a sort of time travel. The project with Nike has allowed us to work in the present to redesign our past.â€
TheÂ Cav Empt x Nike Air Max 95Â will release on January 5 at Cav Emptâ€™s Tokyo store and onÂ cavempt.com. A wider release will follow on January 10.