Pharrell Williams and JAY-Z encourage Black ownership with “Entrepreneur” video.
Pharrell WIlliams and JAY-Z have released their first single in years and it encourages entrepreneurship. On this news single, “Entrepreneur” produced by The Neptunes finds the two artists encouraging Black ownership.
“You gotta let go (Let go)/If you want to fly take the leap/You gotta risk it all (Risk it all)/Or they’ll be lots of things you’ll never see,” Skateboard P rhymes on the chorus. “You gotta let, let go/â€™Cause you never know what’s in store/Mister entrepreneur.”
Jay continues with “Uh, lies told to you, through YouTubes and Hulus/Shows with no hues that look like you do,” the Roc Nation founder spits. “Black Twitter, what’s that? When Jack gets paid, do you?/For every one Gucci, support two FUBUs/Sipping crip-a-Cola consumer and an owner, uh/â€™Til we all vertically integrated from the floor up/D’Usse pour up, sip Ace till I throw up/Like gang signs â€™cept I bang mines for both yas.”
The track’s arrival was originally teased by Time magazine in a piece focusing on the Neptunes producer hours before the song and video hit streaming services. According to the legendary beatmaker, the song is meant to inspire young business people of color.
“The intention for a song was all about how tough it is to be an entrepreneur in our country, to begin with,” Pharrell said. “Especially as someone of color, there’s a lot of systemic disadvantages and purposeful blockages. How can you get a fire started, or even the hope of an ember to start a fire, when you’re starting at disadvantages with regards to health care, education, and representation?”