Endemic Emerald is back with his new visual for “Critical Mass” featuring Rim, Innocent? Foul Monday and DJ Mr. Switch.
When you see the words hip-hop, Brooklyn and Queens all in the same sentence, most would unanimously agree something raw and hardcore is about to occur. Without further ado, I present “Critical Mass”, veteran beat chemist, Endemic Emerald‘s masterful blend of Brooklyn’s Rim (Duck Down) and Innocent? with Queens’ Foul Monday over an earthquake-like soundscape guaranteed to shake up the concrete jungle. Four-time World DJ Champion, DJ Mr. Switch, surgically cuts the words, “It’s that raw hardcore”, announcing what the listener is in for.
The visual’s director, Hostage Media, perfectly captures the authenticity of the rugged NYC streets while Rim, Innocent?, and Foul Monday take turns painting the track with their poetic venom. When speaking about “Critical Mass,” Endemic Emerald stated, “Sometimes you have to just give them that raw-uncut. The concept of this song is no concept, it’s simply the raw hardcore. We had to take’em back to the roots.”
“Critical Mass” is the first music video from Endemic Emerald’s upcoming 3rd album, “The Virux”, which features a long list of renowned guest appearances including Planet Asia, General Steele, Royal Flush, Chris Rivers, Sadat X, Tragedy Khadafi, and Rustee Juxx. “The Virux” is slated to arrive on all digital platforms December 10th, and will also be available on limited edition CDs, cassettes and vinyl via No Cure Records / Fat Beats / Ingrooves Music Group. Pre-order links: https://linktr.ee/EndemicEmerald