Lola Indigo shares the final installment of Vevo LIFT series.
Vevo, the world’s leading music video network, today released Lola Indigo’s first performance in her LIFT series, “Killa.” Vevo’s first LIFT artist of 2022, Lola’s videos are also the first Vevo LIFT content ever shot in Spain. “Killa” follows Lola’s previously-released LIFT performances of “Tamagochi” and “La Niña de la Escuela.”
Vevo’s LIFT programme connects today’s up-and-coming and most relevant artists to audiences around the world through music video content. Launched in 2011, Vevo’s artist development program shines a spotlight on the world’s freshest new talent. Vevo LIFT alumni include the likes of Billie Eilish, Olivia Rodrigo, Doja Cat, Halsey, Khalid, Jorja Smith, Mahmood, and more.
“We’re delighted to kick off 2022’s LIFT program with Lola Indigo,” says Claudia de Wolff, Vice President, C&P, EU. “Lola is a high-energy, creative powerhouse, already well established in Spain – we are excited to introduce her to our global audience. We’re so proud of how these videos turned out, and are so excited to finally be able to share them with her fans!”
Vevo worked closely with Lola Indigo to take a traditional Spanish Laundrette and transform it into a pop power house for “Tamagochi.” The aim was to create a space that Lola and her dancers can totally own, with the vibrant aesthetics creating a truly one-of-a-kind set that got the cheerful mood in full swing. “La Niña de la Escuela” saw the space overthrown by fabrics and textures to reflect a softer feel. The crew went a step further for “Killa,” conceptualizing the interior of a washing machine and shooting with a wide-angle lens as the perfect ode to late 90’s/early 00’s pop music videos.
“I am very excited about this project!” says Lola Indigo. “My greatest passion is the creation of visual projects such as music videos, therefore having the opportunity to make what we had in our imagination for the concept of “La Niña” come true has been a gift, all thanks to Vevo LIFT. Although filming sequence shots perfectly is very difficult, especially with a choreographic weight involved, the whole team made it very easy for us. The truth is that we are super happy with the result and looking forward to collaborating with Vevo again.”
Lola Indigo is the alter ego and stage name of Miriam Doblas Muñoz. Starting her professional career as a dancer, Lola honed her skills training under the choreographers for Beyonce, Nicki Minaj and Jennifer Lopez. Since her musical debut on Operación Triunfo in 2017, her career has been on the rise, earning 12 Platinum records, one Gold record, and having her debut album Akelarre become the best national debut to date in both streaming and physical sales in Spain. Additionally, Lola won a 2019 EMA for Best Spanish Artist and the Los40 Music Award for “Best New Artist.”
2021 saw Lola co-host the prime time Spanish version of “The Dancer”, as well as release her new album, La Niña, through Universal Music Spain, with stand-out track “La Niña De La Escuela” feat. TINI and Belinda remaining at #1 in Spain for 5 consecutive weeks. With collaborations with artists such as Danna Paola, Rauw Alejandro, Denise Rosenthal, Maria Becerra, Tini, Guaynaa, Cauty, Mala Rodriguez, Aitana, Lalo Ebratt, RVFV, Khea, Beret and more, Lola Indigo is undoubtedly one of the most promising artists of her generation.
ABOUT VEVO: Vevo is the world’s leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.center>
Vevo has consistently evolved over the past decade to lead within today’s ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 26B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
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