Homeboy Sandman Shares Visual for “People” Off New Album “Rich II”

Homeboy Sandman - People Video

Prolific emcee Homeboy Sandman is back with a brand new visual for “People.” The song is taken from his latest album Rich II produced by Mono En Stereo. Out now on Dirty Looks, Rich II has been featured on NPR, HotNewHipHop, Vibe Magazine, and more!

“God. Love. Freedom. Talent. Magic. Health. Truth. Walking with God, being free, finding oneself and finding love is what real richness is.”  Homeboy Sandman defined the true meaning of “Rich” with the release of his album in 2023. The “Rich” album garnered critical praise from Pitchfork, HipHopDX, Vibe Magazine, KEXP, and more. Pitchfork commended the emcee saying, “When it comes to underground rap veterans who have remained both prolific and reliable, Homeboy Sandman doesn’t have much in the way of competition.” 

Rich II takes a different tone than its predecessor exploring themes of resilience, determination, patience, gratitude, and growth. Rich II features a masterclass in production as Homeboy Sandman once again enlists skilled beatmaker Mono En Stereo; the producer behind the boards for “Kool Herc Fertile Crescent,” “Dusty,” and “Rich.” Homeboy Sandman on Rich II and working with Mono En Stereo states, “Myself and my twin flame, Mono En Stereo’s run of creative congruence continues, thank God. This time we’re a bit more serious, a bit more somber, a touch more introspective.” 

Among the tracks featured in Rich II, Homeboy Sandman delves into a spectrum of human experiences and emotions. “Leave Me Alone” addresses the struggle against external pressures and the quest for personal autonomy, inspired by individuals encroaching on his peace of mind. Conversely, “The Place I Want to Be” and “Need A Woman” reflect on past mindsets that eventually led to finding love, with the latter serving as a poignant commentary on the importance of substance over superficiality in relationships. “Every Day” serves as a guiding framework for Homeboy Sandman’s life, akin to foundational texts like the 10 commandments or the constitution, offering insight into his values and principles. “Mayor Koch” showcases Homeboy Sandman’s unique ability to craft rap anthems with a distinct flair. 

Rich II promises to be a testament to Homeboy Sandman’s unwavering commitment to authentic storytelling and musical innovation. With Mono En Stereo once again at the helm of production, fans can expect a rich tapestry of beats and rhymes that transcend the boundaries of conventional Hip-Hop.

Stream Rich II here

Yoel Molina Law

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