Shure Unveils Cutting-Edge Recording And Streaming Solution: Meet the New MV7+ Microphone

Shure Unveils Cutting-Edge Recording and Streaming Solution: Meet the New MV7+ Microphone

For close to a century, Shure has been synonymous with top-tier microphones. From iconic models like the SM58 and SM7B, the brand has held a revered status among musicians and broadcasters worldwide, boasting millions in sales. Now, Shure unveils its latest innovation: the MV7+ dynamic microphone, a successor to the popular MV7, but with significant enhancements including cutting-edge audio processing and software-accessible features.

Retaining the versatile USB and XLR interfaces of its predecessor, the MV7+ distinguishes itself with a USB-C interface, replacing the less favored USB Micro B of the MV7. The XLR connection enables seamless integration with professional audio interfaces like the acclaimed Focusrite Scarlett, functioning as an independent passive channel from the microphone’s USB stream.

However, the true magic of the Shure MV7+ lies in its built-in digital signal processing (DSP) featuring professional audio effects, accessible through Shure’s innovative MOTIV Mix software. Catering to streamers, podcasters, and musicians, the MV7+ presents an enticing option for those seeking the classic Shure SM7B dynamic microphone experience with added ease of use. Equipped with a 3.5mm headphone output for real-time input monitoring and computer audio playback, whether it’s a backing track or a virtual meeting, the MV7+ ensures versatility in various recording scenarios.

Sporting a dynamic moving-coil design with a cardioid polar pickup pattern, the MV7+ delivers broadcast-quality audio, even in non-acoustically treated environments. Leveraging Shure’s advanced Voice Isolation Technology, the microphone excels at isolating the user’s voice while minimizing background noise, effectively transforming any space into a makeshift recording studio.

The MV7+’s innovative DSP features include Auto Level Mode, Digital Popper Stopper, Real-Time Denoiser, Compressor, High-Pass Filter, and customizable Reverb settings for instrument recording. Notably, the Real-Time Denoiser collaborates with Voice Isolation Technology to ensure exceptional sound quality in challenging acoustic environments.

Enhancements such as an extended foam windshield for reduced plosives, a Digital Popper Stopper effect for eliminating unwanted pops, and an improved Auto Level Mode for effortless recording level adjustments further solidify the MV7+’s position as a powerhouse microphone.

Introducing a new Reverb setting with three distinct effects—Plate, Hall, and Studio—the MV7+ allows users to tailor their sound with precision via Shure’s MOTIV Mix software. The microphone’s LED touch panel, devoid of cumbersome physical controls, offers intuitive operation and customization options, including 16.8 million color choices for visualizing sound levels and an ambient pulse effect. Additionally, the panel enables instant muting for privacy or brief interruptions.

Unlocking the full potential of the MV7+ is Shure’s MOTIV Mix software, currently available in Beta for Windows and macOS. MFi certification facilitates seamless integration with iPhones and iPads via Shure’s MOTIV app, expanding the microphone’s versatility.

MOTIV Mix empowers users to establish up to five distinct recording and routing channels, providing advanced settings for fine-tuning sound characteristics and DSP effects. With the ability to blend multiple audio sources for live streaming or recording, the software emerges as a formidable tool for content creators.

The inclusion of features like Soundcheck for optimization, Monitor Mix Slide for blending audio output, and hints of forthcoming advanced podcasting capabilities underscore Shure’s commitment to enhancing the user experience.

In conclusion, the Shure MV7+ dynamic microphone represents the pinnacle of innovation and performance, offering both USB and XLR connectivity alongside a plethora of advanced features. Its seamless integration with MOTIV Mix software transforms it into a versatile recording studio suitable for a myriad of applications, from podcasting to music production. With its rich, warm sound signature, the MV7+ is poised to captivate musicians and voice artists alike, setting a new standard in microphone technology.

Pricing & Availability: The Shure MV7+ Podcast Microphone is available in black, with a white variant slated for release in summer, both priced at $279. Additionally, a special bundle—the MV7+ Podcast kit—comprising the microphone in black and a Gator mic stand, will be available starting at $299.

More info: Visit Shure’s official website for further details.

Tech Specs:

  • Type: Dynamic (moving coil)
  • Polar Pattern: Unidirectional (cardioid)
  • A/D Converter: 16 or 24-bit, 44.1 or 48 kHz
  • Frequency Response: 50Hz to 16,000Hz
  • Adjustable Gain Range: 0 to +36dB
  • XLR Sensitivity: -55dBV/Pa (1.78 mV) at 1 kHz
  • USB Sensitivity: -33dBFS/Pa at 1 kHz
  • USB Maximum SPL: 128dB SPL
  • On-Board DSP: Auto-Level Mode, Digital Popper Stopper, Real-time Denoiser, Tone Slider, Reverb, Compressor, Limiter, High-Pass Filter
  • Headphone Output: 3.5 mm (1/8″)
  • Power Requirements: USB Audio Class 2 (UAC2), Powered through USB Bus Power (USB 2.0 or higher)
  • MFi Certified: Yes
  • XLR Output Impedance: 350Ω at 1 kHz
  • Connector Type: USB-C and XLR
  • Mounting Type: 5/8″-27 thread mount
  • Weight: 573.5g (1.26 lbs)
  • Dimensions: Length 169.5mm, Diameter 90mm (in yoke, incl. knurled knobs)
  • Dimensions of MV7+ in yoke: 164mm H x 207mm L x 90mm

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