DAISHA is one of the new faces of ATHLETA GIRL.
Indie recording artist, dancer and actress DAISHA becomes one of the new faces of ATHLETA GIRL new empowering campaign, “THE POWER OF SHE”. “The Power of She” is a bold campaign inviting women and girls to stand together, collaborate and put an end to undermining. Through the launch of this campaign, the brand aims to create a sisterhood of women and girls fueled by the core belief that alone we are strong, but united we thrive. With the brand’s new Athleta Girl line, the brand will continue to encourage healthy, active lifestyles and instill a strong sense of confidence in the next generation of girls.
One of the video spotlights features the D(n)A Arts collective in NYC. Founded by sisters and professional dancers Daisha Graf and Alicia Graf Mack, the collective aims to help young artists enrich their lives through dance intensives, classes, and workshops. The video shows the women dancing beautifully, and is overlaid with their voices, explaining how they support each other and succeed together.
“These women embody strength, courage, discipline, passion, compassion, creativity, power, fearlessness and so much more,†co-founder Graf—who’s danced with Beyoncé and Rihanna. “These are the kind of women I’ve been surrounded by my whole life. They have indeed helped shape who I am.†“We hope to shed a bit more light on the power of the collective,†she says. “‘If you want to go fast, go alone. If you want to go far, go together.’ How powerful is it when women from all walks of life come together?!â€
