Benny The Butcher release his “Mr. Pyrex Man” video and announces forthcoming ‘Long Live DJ Shay’ project.
No one questions Benny The Butcher’s stardom, but in 2021, he officially became an undisputed multi-hyphenate. His acting debut in Griselda’s first foray into motion pictures, Conflicted, set off an influx of acting offers. Benny also ushered in his new sports marketing agency, with clients consisting of NFL Players, BMX Riders and freestyle skiers. Further, Benny was tapped by his beloved Buffalo Bills to create the team’s theme song as they make a push for the Super Bowl and became an official team spokesperson.
Keeping the plugs happy, Benny’s The Plugs I Met 2 sequel not only exceeded fan expectations, but was a press favorite; as it was included on EOY Best of 2021 lists from esteemed outlets such as New York Times, Complex, Stereogum, Spin, XXL and Hotnewhiphop (among many other esteemed outlets). Benny also contributed standout verses to Dave East’s Hoffa (‘Uncle Ric”). Conway The Machine’s La Maquina (“S.E. Gang”), Westside Gunn’s HWH8 (“Claire’s Back”), its companion piece Part 2 (“Hell On Earth, Pt. 2), and Rick Ross’ Richer Than I Ever Been (“Rapper Estates”).
Perhaps, Benny’s biggest moment of the year was the announcement of his new solo deal with Snoop Dogg’s newly helmed Def Jam Records; and in Snoop’s first act as Def Jam President, was his signing of Benny to lead the label’s reiteration. That announcement lead to Snoop’s first Def Jam project Algorithm, which included Benny on the first-single “Murder Music” which also featured Jadakiss and Busta Rhymes.
Benny’s Black Soprano Family imprint experienced similar success on 2021, as projects from Heem (Long Story Short), Rick Hyde (Plates 2), and Trust The Sopranos all debuted in the top 10 on DSP’s, and resulted in a 300% percent growth for all BSF artists on DSP’s.
“Mr. Pyrex Man” is the first single from the forthcoming BSF compilation Long Live DJ Shay, which is a celebration of the legacy and impact of DJ Shay (RIP), not only for BSF and Griselda,, but his lasting impact on the culture. Long Live DJ Shay is Benny’s Roc La Familia project, a warning shot for the streets that not only showcases himself and his label, but more importantly his burgeoning roster of talent; and those closely associated with him. Long Live DJ Shay features appearances from his BSF brethren Rick Hyde, and Heem, along with Boldy James, Stove God Cooks, Krayzie Bone and Armani Caesar; with more names to be unveiled.
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