Philly-based emcee Artimes Prime has a sound with DNA that can be traced from Logic and J Cole, to Immortal Technique and Mike Shinoda. Throughout his career, Prime has fused disparate sounds to perfection, while using his inventive flows to tell personal stories of self-discovery and its importance to the social fabric of the world around him. On Beer & Cookies, Prime’s third full-length album, the emcee pushes his limits by fusing Pop and classic Hip-Hop.
The album’s title reflects the audacious fusion of these two genres, an almost oxymoronic pairing held together by producer Digital Crates over the course of the album’s twelve tracks. Released today (2/9/2024) on all major digital streaming platforms, Beer & Cookies showcases Prime’s ambitious ear and knack for songwriting, with the use of melodies, social/political commentary, and carefree, celebratory raps.
“Beer And Cookies’ is an example of two things that don’t typically go together. The inspiration behind this project was simply a desire to challenge myself and make music unlike the kind I’ve made in the past. Usually, my music is ‘politically conscious’, and while this project still has some introspection and social commentary, there is also a whole other part that leans into Pop-Rap and party vibes.” – Artimes Prime