Jay-Way returns with his new single titled “Love Me, Love Me Not.”
“I’m tryna be the hood Warren Buffett; I went from taking baths in a bucket,” IVAV recording artist Jay-Way raps during “Love Me, Love Me Not,” a newly-released single that delivers some of his most elegant and nuanced rhymes to date. Produced by D-Hood, “Love Me, Love Me Not” is a celebration of Jay-Way’s achievements as an internationally acclaimed hip-hop star and the years of hard work that went into that success.
A mix of rap, R&B, and melodic pop textures, “Love Me, Love Me Not” mixes Jay-Way’s high-speed lyrical delivery with a singalong refrain, building a bridge between his influences along the way. “On this record, the approach was to just have fun but at the same time highlight my drive as an artist,” he says. “I wanted to illustrate what success looks like but still remind people of the come-up.”
For Jay-Way, “the come up” reached dizzying speeds in 2022, when he appeared alongside Snoop Dogg on a remix of Steven Malcolm’s viral hit “Summertime.” Released in the wake of Snoop Dogg’s album, B.O.D.R., “Summertime” was more than a partnership between three like-minded hip-hop heavyweights — it was also a validation of Jay-Way’s meteoric rise, bringing him shoulder-to-shoulder with one of rap music’s modern-day architects.
That momentum will soon culminate in the release of a new album later this year. Featuring “Love Me, Love Me Not,” the upcoming record marks Jay-Way’s highly anticipated follow-up to 2020s No, I’m Not Ok. Release details are forthcoming.