byÂ Paul Resnikoff
Did Tidal pull a fast one on the Wall Street Journal?
Apple isnâ€™t even considering buying Tidal, according to another group of sources speaking with the New York Times. Â Ben Sisario, a longtime respected journalist whose writing focus includes streaming music, dropped the buzzkill late Thursday. Â â€œTwo highly placed sources tell me that Apple is not buying Tidal,â€ Sisario tweeted.
That follows a Wall Street Journal report claiming the exact opposite, published just hours earlier. Â â€œApple Inc. is in talks to acquire Tidal, a streaming-music service run by rap mogul Jay Z, according to people familiar with the matter,â€ the Journal wrote.
A closer reading the Journal article suggests some flimsy claims, with plenty of contradictions to suggest, well,bullshit. Â The report points to â€˜exploratory talks,â€™ with AppleÂ â€˜exploring the ideaâ€™ of acquiring Tidal, with nothing concrete as it relates to purchase price. Â â€œThe talks are ongoing and may not result in a deal, these people said,â€ the report continued. Â â€œTerms of the potential deal arenâ€™t known.â€
Exactly who the Journalâ€™s sources are remains suspect, with some flowery language suggesting a story cooked up by Tidal brass. Â â€œA deal with Tidal would bring two of the most legendary names in hip-hop to Appleâ€™s camp, uniting East Coast and West Coast rap under a single business interest,â€ the Journal report waxed, sounding more like a press release than a hard-nosed business report. Â And of course, a Tidal spokesperson declined to comment for the Journalâ€™s report.
But what if this is coming from Apple?
Thereâ€™s also the distinct possibility that Apple is the one juicing this story, with conflicting accounts reflectingÂ an internal battle reportedly raging. Â Itâ€™s all about agendas, and that has affected coverage at Digital Music News in the past. Â Inside Apple, reports of internally warring camps abound, with opposing ideas on where to steer iTunes, Apple Music, and other music properties. Â Hey, nothing like a splashy headline to push an internal agenda, though ultimately, this is just noise if an actual deal isnâ€™t in place.