On May 1st, Bandcamp waived its revenue share with artists on the platform for 24 hours. Over $7.1 million went directly into artistsâ€™ pockets.
Bandcamp announced the initiative as a way to give back to the artist community it serves. The site first started waiving its revenue shares on March 20. That day soon became the biggest sales day in Bandcampâ€™s history, raising $4.3 million.
The site says over 800,000 items were purchased from its store â€“ a 15 times sales increase. Several independent record labels also joined Bandcampâ€™s effort,Â directing all revenueÂ to their artists. Those labels include Captured Tracks, Joyful Noise, Ghostly International, and more.
Bandcamp says it will continue giving 100% of revenue to artists for two more Fridays.
June 5th and July 3rd are the next dates to support independent artists on the site. All purchases for 24 hours will see artists getting 100% of the revenue generated. The 24-hour period starts at midnight Pacific Time.
The latest May 1st date put $7.1 million directly into artistsâ€™ pockets. Thatâ€™s $2.8 million more than the original March 20th date announced by Bandcamp. The effort is designed to keep physical retail sales alive during nationwide lockdowns of record shops.
Theyâ€™re not the only ones helping out. Just recently, Taylor Swift reached out andÂ directly helpedÂ one of her favorite record stores with a surprise donation.
Most of America is experimenting with opening partially, but social distancing guidelines are still in place. A poll of Americans determined many wouldnâ€™t feel safe returning to live events before a vaccine is available. That may translate to shopping for music onÂ major sales daysÂ like Record Store Day.
For artists looking to earn revenue regularly,Â live streamingÂ could offer some respite. Sites like Twitch, Facebook Live, and Instagram now have ways to monetize their streams. It allows indie artists to support themselves in a time when the live events they rely on are out indefinitely.
Source: Digital Music News