In efforts to keep the momentum going in an upward direction, Future unveils his clothing line “Life Is A High.”Â First seen on the high fashion site, WWD,Â the collectionÂ represents a celebration of his journey as an artist. Artists like DJ Khaled, can be seen on Instagram receiving items from the line, because it also represents showing appreciation to family and friends, that’s been supportive along the way.Â https://www.instagram.com/p/CEcEYPGpSU_/Â
â€œLife is goodâ€¦ Itâ€™s a blessing to wake up another day and have the chance to better yourself itâ€™s easy to forget that with all the madness happening in the world. I want this collection to remind us we can still be high off life. The colors, the fabrics, the artwork all represent this concept with comfort.â€ – Future
The streetwear line, “Life Is A High” is a style reflecting being conscious of the moments in life that mean more than we often realize. This holds true, especially now, with the social climate we are facing together. In the midst of injustices and a pandemic, it’s important to cherish the small things (family, friends, life, small accomplishments).
Future and his creative team (led by Fred Foster) wanted to incorporate that messagingÂ on the designs. Everything from the colors down to the fabric, represent being comfortable in one’s skin and maintainingÂ an inspiring optimism about the “future”. The official shop date is now!
$98 (plain sweatpants)
$129 (plain hoodie)
$129 (tie-dye sweatpants)
$168 (tie-dye hoodie)
$45 (3 masks sold together in pack)
$58 (tie dye t-shirt)
$88 (tie dye shorts)
$45 (plain t-shirt)
$68 (plain shorts)
Now available for sale on the website: https://shoplifeisahigh.com/