Logic is an exclusive Twitch streamer now, but heâ€™s putting Universal Music Group on blast for his catalog.
â€œToo many of my gaming homies @Ninja included have wanted to play my music during stream and on YouTube but @UMG wont let me,â€ he tweeted. â€œI want 2 give to this great community and allow them 2 use my music for free! This is beyond a dollar sign. I want the community to enjoy my music.â€
Logicâ€™s current contract obviously doesnâ€™t include a rights carve-out for game streaming.
His very public pressure puts the onus on the record label to respond. It also comes after a fiery Twitter tirade from Kanye West against Universal Music Groupâ€™s treatment of artists. He invoked artists like Chauncey Hollis, Drake, and Taylor Swift in his complaint about perceived wrongs perpetuated by the record label.
â€œOk guys check this out, I donâ€™t have a contract with Universalâ€¦ I have ten. They try to burry us alive,â€ KanyeÂ tweeted. Kanye then shared screenshots of every one of his UMG contracts. He even went so far as to post a clip of him urinating on a Grammy, which promptly got his Twitter account suspended for 12 hours.
Twitch is cracking down on its game streamers and their unauthorized use of music. It received a massive two-year backlog of DMCA requests against content. The result was massive streamer bans, with a change to how Twitch as a platform approaches music.
Amazon shut downÂ Twitch SingsÂ â€“ a karaoke game with a curated catalog of music. Amazon says Twitch is going with a â€˜different strategyâ€™ when it comes to music. The platform is catering more to indie musicians as the pandemic wears on. But it is also running afoul of artists who want their music to be available â€“ regardless of payment.
â€œItâ€™s CRAZY, dude. Iâ€™ve talked about this with so many artists, and they just feel trapped. They want their music played but canâ€™t get approval,â€ Jack â€œCouRageâ€ Dunlop tweets. Some artists like 21 Savage have allowed game streaming access to his music â€“ because he owns the rights to his masters. Not every artist has this luxury â€“ many find themselves in the same position as Logic.
Kanye and Logicâ€™s contracts with UMG are legally binding, so neither artist has much recourse. The public pressure could change that, though. So far, UMG has not publicly responded to the complaints lodged on social media. Ninja attracts millions of viewers every night now that heâ€™s returned to Twitch.
Source: Digital Music News