SpitFireHipHop completes negotiations for global distribution deal with 15 year mainstay, Unified Product Distribution (Unified). The two companies have agreed to a strategic relationship that provides SpitFireHipHop (SFHH) the ability to provide an “open door” to its selected Hip-Hop artists and genre affiliates to engage in this unique system at the discretion of SFHH.
This thereby gives Its artists immediate access to major label level global music/video services, through direct contracts, direct to consumer, a long-standing relationship with SonyOrchard, and other powerful technology channels that also include film/tv/podcast distribution.
The arrangement allows for SpitFireHipHop to provision artists and affiliates to also have access to global marketing services/resources, rights management, sync licensing, artist development, analytics, budget creation, radio/video promotions and more.
Unified’s Principal, Chieva Lee, stated “this move is monumental in preserving the Hip-Hop music genre, by giving hip-hop artists access to the same power tools as mainstream music genres.”
Jimy “42” Lincoln, Founder of SpitFireHipHop, noted “We sought to continue our mission of providing mechanisms for unparalleled exposure opportunities for the growth of Hip-Hop. This situation gives us the power and controls to make some significant things happen in this space.”
The program will use Unified’s forthcoming UCAT platform as the Launchpad for the SpitFireHipHop initiatives for artists and their existing structure for labels deemed ready by SFHH. Hip-Hop music continues to be a revenue generating genre for fans seeking a more conscious, cultural, and/or lyrical content.