Kyle Bent releases the new video for “Deserve” featuring Joyner Lucas.
Kyle Bent releases his new music video for “Deserve“. In Bent’s newest release, he collaborates with Joyner Lucas in a music video reflecting the universal experience of working towards a goal. The video, directed by Matt Arnold, is an ambient, highly imaginative depiction of the long nights spent to achieve one’s dreams. It expresses the woes of hard work and the long earned pay off. Joyner and Bent’s combined energy expresses a universal struggle — the process from nothing to something. The message is a personal one that any listener can relate to.