12AM makes SpitFireHipHop with “Ski Mask” video featuring Jutes.
Prolific alternative Pop, Hip Hop, and R&B artist 12AM taps Jutes for his latest single “Ski Mask” out now via Sony Music Canada. The new heat arrives with a Spring Breakers-inspired video co-directed by 12AM himself and Chris Villa (Post Malone, Tyla Yaweh).
The hard-hitting track encompasses infectiously melodic vocals escorted by 12AM’s ability to captivate audiences with his storytelling prowess.With lyrics outlining love and what can be put on the line to keep it, “Ski Mask” is one of many chapters to come.
“Me and Jutes have been wanting to put out a song for so long together but we had to have the right one….. we made a couple records here and there but once I freestyled the hook for Ski Mask we both knew this was the one. He laid his verse down and bodied it and it made me step my game up on my verse,” explains 12AM.
“12 played me just the hook and said, yep this the 1. I went in, recorded my verse in 15 mins, it just came out mad easy, showed him and he went crazy for it. Definitely feels good to finally have a track together. We’ve lived together and been grinding this music shit together for so long and never released a song together but it was worth the wait,” Jutes adds. On the making of the video, 12AM also notes, “I’ve always been super hands on with everything I do. I was directing my own music videos in high school and just always had a vision for it. Chris and I work easy together and I’ve learned a lot from him from doing multiple videos and he let me do my thing for this one. He had ideas, I had ideas, and we met in the middle but when I wasn’t in the shots I loved being behind the camera and having my vision come to life.”