Vevo, the world’s leading music video network, announces Coi Leray as the next artist in their Ctrl. series with a performance of “Bout Me” premiering today. Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. CJ’s performances follow sessions from Rick Ross, Common, Rapsody, Fat Joe, Jeezy, Jadakiss, Fabolous, A$AP Ferg and more.
Coi Leray emerged onto the Hip Hop scene in 2017, making a name for herself doing things her way. Her music was an embodiment of who she was, and she reveled in bringing her listeners into a carefree world of individuality and charismatic energy. The New Jersey native had her first taste of fame with her 2017 hit “G.A.N. (Goofy Ass N***az)” in 2017, which gained traction on Soundcloud.
2021 has been a career-making year for Coi, beginning with the release of “No More Parties,” (which quickly went viral on TikTok), “BIG PURR (Prrdd)” (featuring Pooh Sheisty), and finally her solo “Bout Me.” Support from industry heavyweights like Drake, Megan Thee Stallion, Cardi B, CityGirls JT & Yung Miami and more followed, along with a set at Rolling Loud and a spot starring in a new campaign for the SKIMS “Cozy Collection” by Kim Kardashian West.
Coi’s momentum shows no signs of letting up. Insead, she plans to harness her success into diversifying her sound. “As I get older and as I progress and get better as an artist, I see myself getting deeper into my music with my emotions,” Coi says, “There’s twerking music, pain music, some R&B, and some trap. I just want to give them something that is to my full potential. I want to take them to a place that they’ve never been before. It’s now or never, and the time is now.”