evrYwhr makes his SpitFireHipHop debut with this new “Tie Dye” video.
Today, GRAMMY-winning singer-songwriter evrYwhr joins us with his new video for his single “Tie Dye” released last month. Since its release, the soulful, self-love-inspired track has already found its way onto a plethora of tastemaker playlists including Apple’s New in R&B, NPR’s “New Music Friday”, Tidal’s “Rhythm and Groove”, and “Chill Pop.
The Blair Taylor (2 Chainz, G-Eazy) produced track brings evrYwhr’s eclectic blend of neo-soul, R&B, and pop to the forefront with richly textured melodies and airy flute accents that weaves colorful sounds – free-flowing, like the colors of a “Tie Dye” pattern. The song invites listeners on a journey of self-love, acceptance, and positivity – an especially timely sentiment after a period of unrest globally.
Filmed against the stunning backdrop of Los Angeles, the video for “Tie Dye ” video serves as a love letter to the city and community that welcomed him with open arms as a transplant. We watch as evYwhr ventures through a warm and inviting LA streetscape, enjoying good times with friends and family – from backyard BBQs to picturesque scenes on the beach. Of the video, evrYwhr shares: “Though I’m originally from Michigan, the community I uncovered on the West coast has been a garden bed for my growth over the last 10-years. I’ve discovered deeper layers of my truth on the coastline where the ocean waves molded my being like the shore”.
With community, connection, and family a priority for evrYwhr, the making of the “Tie Dye” video was an especially significant experience. “One of the most beautiful things about this shoot were the moments captured with my family and friends. For the majority of us, it was the first time we connected face to face since the pandemic hit. ‘Tie Dye’ was our homecoming”. Fittingly, sunflowers feature throughout the video to represent a period of blossoming.
2021 has marked an exciting creative period for evrYwhr. Beginning with the release of single “Positive Vibes”, evrYwhr has returned with a string of new releases imbued with his trademark buoyant lyricism and eloquent vocal delivery. evYwhr also recently premiered the first episode of his Transit Pictures produced show “Destination evrYwhr”. Showcasing his passion for global culture, “Destination evrYwhr” follows his travels to Cambodia where evrYwhr connects with people through the medium of music.
Look for ‘Tie Dye’ as part of evrYwhr’s awaited debut album set to be released in the summer of 2022 under label Saint & Citizen music.