There is no question that Reuben Vincent is an emerging star. After releasing his Jamla/Roc Nation debut album, Love Is War, earlier this year, Reuben was named one of HipHopDX’s Rising Stars Of 2023 and tapped by Apple Music/Ebro as a “Discovered Artist,” and his rapid ascension has been documented by Pitchfork, Complex, Uproxx, Revolt, 2DopeBoyz, Okayplayer, Essence, HotNewHipHop, Rap Radar, Brooklyn Vegan, and Vibe to name just a few.
2023 has been an undeniably huge year for Reuben. The “Tidal Rising” artist went from blazing a BET Cypher to the BET Awards performance stage in one year, performed at the SXSW and Dreamville Festival(s), and performed at halftime of the Charlotte Hornets game (two bucket list moments for the Charlotte native). Additionally, in conjunction with Puma, Reuben graced Humble Soles & DJ Clue’s collaborative mixtape, Humble Soles, appearing on five tracks, and collaborating with Guapdad 4000, Zacari and Tay Keith. RV was also tapped by Statik Selektah for his Round Trip album (“The Code”) which also featured Rome Streetz.
While 2023 has been a year of breakthrough and firsts for Reuben, he’s not taking his foot off the gas. Today, Reuben released a new single and video for “Grand Cherry,” both of which are now available. Reuben dedicated the new single and video to one of his best friends who has been with him through thick and thin—his Jeep Grand Cherokee (AKA ‘Grand Cherry”).
“Grand Cherry” is like an affirmation. A meditative record for me as I think about home, career, purpose, and pursuit” Reuben Vincent declares. “This is me just taking it back home, back to the basics; hence, naming the song after my Grand Cherokee Jeep. “Grand Cherry” is a song you can play when you need to reconnect with who you are.”
Reuben Vincent’s Jamla/Roc Nation debut album, Love Is War, is a conceptual, yet subtly constructed project that will place him at the forefront of debates about the new rap greats. Love Is War features production 9th Wonder, Young Guru, The Soul Council and his own production, and features guest appearances from Rapsody, Reason (TDE), Domani and Stacy Barthe.
