Vevo, the world’s leading music video network, announces 310babii as the next artist in their ctrl series with a performance of “no matter what” off his album nights and weekends. “no matter what” follows 310babii’s previously released ctrl performance of “paul pierce.”
Vevo’s Ctrl series highlights the work of hard-hitting, cutting-edge musicians making an impact in today’s music scene – both emerging and established. These artists demand attention, and Vevo’s Ctrl shines a deserving spotlight. 310babii’s performance follows sessions from Killer Mike, Latto, 2 Chainz, Rick Ross, Pusha T, Common, Flo Milli, Fat Joe, Jeezy, Jadakiss, Fabolous and more.
California rapper 310babii celebrates good times, spontaneity and unapologetic fun. His breakthrough hit “Soak City (Do It)” was created quickly on his iphone and released independently, but had enough infectious appeal to go viral, with streaming numbers in the tens of millions on multiple platforms. From there, 310babii began working with more established artists for his 2024 album, nights and weekends, which includes features from BIA, Tyga, Blueface, DDG and more.
“I titled my album nights and weekends because that’s the only time I have to work on my music because I’m still in school right now,” 310babii explained, “I know my demographic and I made this album for the kids who are staying true to my sound, but I still have some songs in there where I’m experimenting to let them know where I’m headed in the future.”
