byÂ Charlotte Hassan
Good idea? Aivvy has announced via their blog the launch of headphones with a built-in music streaming service.
The headphones will â€automatically be bundledâ€ with the companyâ€™s streaming music service forÂ the first year. Â After that period ends, owners of the headphones can continue to keep the music service current with a â€modest monthly fee.â€
As the headphones are bundled with the music service, there is no need for any other device (like a phone, for example). Â Itâ€™s all one thing, just like those FM radio-bundled headphones in the 80s (actually, they still exist today). Â Aivvy thinks this super-integration will enhance the musicÂ experience by cutting the need to attach the headphones to any other device.
The inclusive idea is a novel one, though itâ€™s also a more protective approach to music. Â That may have motivated its founder David Ring, once a feared anti-piracy executive at Universal Music Group.
Aivvy also allows the listener to personalize the music they listen to. Â The built-in serviceÂ looks at the time of day the userÂ listens to particular music, and it then adjusts the music it plays. Whatâ€™s really interesting about these headphones is the fact that the userâ€™s listening preferences are analyzed when the headphones are connected to the â€˜Aivvy Cloudâ€™ during recharge. Â That smart feature is geared towards that all-important music industry Holy Grail, music discovery.
There are some other fun, premium features. Playback starts and stops when the headphones are put on and off, and although this is a common feature on headphones, Aivvy thinks having the music built-in will create that seamless, â€˜ahhhhâ€™ moment for music lovers.
The headphones will be available later on this year. More information can be found on the Aivvy website.