Spotify is officially luring a well-known Nike executive to its board of directors.
Earlier this year, we reported some major upheavals at Spotifyâ€™s board of directors.Â Longtime board members Sean Parker,Â Klaus Hommels, andÂ PÃ¤r-JÃ¶rgenÂ PÃ¤rsson all stepped aside, while four fresh faces moved in.
The incoming replacements wereÂ former Disney executiveÂ Thomas Staggs,Â former YouTube executiveÂ Shishir Mehrotra, former Cisco CEOÂ Padmasree Warrior; and investorÂ Cristina Stenbeck.Â All impressive names, with even more impressive connections.
Now, it looks like thereâ€™s another additionÂ â€” this time, from Nike.
According to filings submitted to European regulators, Nike executive Heidi Oâ€™Neill is preparing to join the illustrious table.Â Currently, Oâ€™Neill is president of â€˜direct to consumerâ€™ at Nike, and official paperwork lists her address as â€˜1 Bowerman Driveâ€™ in Beaverton, Oregon.
Map that on Google, and youâ€™ll be staring at the shiny Nike campus outside of Portland.
Apparently, Oâ€™Neill was named to the board back in May.Â Accordingly, thatâ€™s when Spotifyâ€™s broader board shake-up went down, so the timing makes sense.
A subsequent disclosureÂ was made in October.Â This morning, sources shared the official European filings with Digital Music News.
And here are some other details to chew on.Â Oâ€™Neill is slated to jump on â€˜boardâ€™ in 2018, perhaps to coincide with an official announcement.Â Either way, this is a very juicy appointment, and a fantastic place to find yourself ahead of a multi-billion-dollar Wall Street direct listing.
Earlier, Spotify characterized the Board upheaval as â€˜business as usualâ€™.
Guess nothing lasts forever.Â Though the departure of early investor Sean Parker and Klaus Hommels seemed a bit jarring.Â For starters, Parker was a critical figure in Spotifyâ€™s ascent, and personally demoed the app to an impressed Mark Zuckerberg.
Nonetheless, strategic board appointments can do wonders for a companyâ€™s business alliancesÂ â€” and the tableâ€™s only so big.
Which brings up the next obvious question: why Nike?
Source: Digital Music News