St. Louis’ own, J’DEMUL is teaming up with streetwear boutique, DNA STL to premiere his new music video, “Pair of Diceâ€Â on August 6th.
The new visual takes viewers on a ride through St. Louis’ most deprived neighborhoods, and outside the gates of its wealthiest communities, for a visual take on J’DEMUL’s quest for upward mobility. The new artist raps through a vivid stream of consciousness over the jazz-inspired record, as he rolls a pair of dice and chants, “I got money on my mind…”
During the in-store event, J’DEMUL and DNA will honor young fathers who are a present and guiding force in their children’s lives with an exclusive giveaway. Attendees will have the chance to win a cap & jersey set. This winner will be randomly selected and announced, following the visual presentation.
“Pair of Diceâ€Â will appear on J’DEMUL’s soon to be released EP, 17th, on August 17th.
Related: J’DEMUL ft. Smoke DZA – No More (prod. by 92)