Diddy writes open letter to corporate America claiming it has manipulated the culture.
Sean “Diddy” Combs is not one who is known for being fair with his artists when it comes to business. One artist that comes to mind is Ma$e. Diddy‘s relationship with Ma$e turned sour, after the two appeared to be so close. Diddy made a speech at Clive Davis’ pre-Grammy gala and Ma$e didn’t like it, and had this to say – “Your past business practices knowingly has continued purposely starved your artist and been extremely unfair to the very same artist that helped u obtain that Icon Award on the iconic Badboy label,” he began. “For example, u still got my publishing from 24 years ago in which u gave me $20k. Which makes me never want to work w/ u as any artist wouldn’t.”
“When confronted by the leaders of several Black-owned media companies, General Motors (GM) listed my network, REVOLT, as an example of the Black-owned media it supports,” Diddy wrote in the lengthy op-ed in which he noted that Revolt receives ad revenue from the car maker, but does not consider that an example of success.
“Instead, REVOLT, just like other Black-owned media companies, fights for crumbs while GM makes billions of dollars every year from the Black community,” he continued in the missive entitled “If You Love Us, Pay Us: A Letter From Sean Combs to Corporate America.”
“Exposing GM’s historic refusal to fairly invest in Black-owned media is not an assassination of character, it’s exposing the way GM and many other advertisers have always treated us,” Combs added. “No longer can Corporate America manipulate our community into believing that incremental progress is acceptable action.”
Diddy implores corporate America to “reinvest an equitable percentage of what you take from our community back into our community.” The stance that Diddy has taken here is one of nobility, but many people are screaming “not you Diddy.”
Corporate America has limited control on the “black dollar” and “Black” people. If “Black” people decided to spend their “black dollars” with people who looked like them, maybe Diddy wouldn’t have had to write this open letter.
Diddy, it starts with us.— Jessica Fyre ? (@TheJessieWoo) April 8, 2021
I was recently approached to host a show for Revolt and it came without pay. We cannot keep knocking white folks for their disrespect towards minority creators while doing the same thing to each other.
I encourage you to be the change we need❤️ https://t.co/Ms1Ekwlg5a
the entire 90s Bad Boy records roster reading this right now like pic.twitter.com/31vYGkHVxd— #NujabesTaughtMe (@ProsodiJ) April 8, 2021
It still behooves me how y’all rappers advertise these wyte conglomerates on your music for FREE. Sweep your own doorstep first sir. #BuyBlack— Meek Money (@MeekaPeka) April 8, 2021
Me reading this…. pic.twitter.com/8JD7cFCtiF— CFR (@clalexr) April 8, 2021